Business Skills Seminar Series 2021

Business Skills Seminar Series 2021

Event Date:


Event Time:

7:00 pm

Event Location:

Microsoft Teams (meeting link will be sent 24 hours before the webinar)

MTAO is pleased to offer the business skills seminar series again throughout March and April. 

This year’s series includes 5 seminars! All seminars begin at 7:00PM EST.

Registration is pay what you can. The meeting link will be provided at a later time. 

March 22 – Finance Seminar

During the seminar, Samantha will be discussing some of the key points to consider financially for sole proprietor small-business owners. She will discuss the tax requirements of being a small-business owner and some of the recent tax changes that have resulted from the COVID-19 pandemic. She will also be available to answer other tax and finance questions you may have.

About the facilitator: 

Samantha Dykstra, CPA, CA, LPA

I am a senior accountant at Millard, Rouse & Rosebrugh LLP located in Brantford, Ontario. I have been with Millards for over ten years. I obtained my degree in Accounting and Financial Management from the University of Waterloo, where I also obtained my Masters in Accounting. I work with a variety of files and clients, but I specialize most in audits of not-for-profit organizations, personal tax and small-business corporate tax. I am also the Treasurer of a local not-for-profit organization.

March 26 – Becoming a Prefered Provider

In this seminar, Sharon will be discussing the importance of quality service and interacting with your clients, which can lead to you becoming the preferred provider. This powerful seminar, which will show you how to stand out in your industry.

About the facilitator:

Sharon Hunter, is known as ‘The Dream Hunter’. An entrepreneur, motivational mentor and speaker who magically adds spark into the lives of others by giving them a different perspective on their dreams and motivating them into action. 

March 30 – Setting Your Rates with the MTAO Fee Schedule

This seminar will be facilitated by members of the MTAO Board of Directors. In this seminar we will discuss:

  • The MTAO fee schedule 
  • Considerations for the region that you work in
  • Professional comparisons
  • Scope of work 
  • How to explain what you offer

April 7 – The Ultimate Guide to Social Media Marketing

Everyone knows they should be on social media, but most people do not have the time or the patience to maintain it. Most small business owners have great momentum when they start using social media, but it wanes as soon as more urgent issues arise. There will be tips and tricks that will help you maintain all your social profiles in just 2 hours a week.

In this workshop you will: 

  • Learn the basics of the most popular social media networks
  • Be able to determine which platform you should use for your business
  • Create and populate accounts on each of these platforms

About the facilitator:

Orzala is the owner of Make it Happen Services. A social media marketing boutique that helps small businesses develop and implement an effective digital marketing strategy using social media and direct email marketing techniques. 

Orzala is passionate about helping small businesses grow their online presence furthering their business success. Orzala began her journey earning a post-secondary diploma in Business Administration, followed by earning a Bachelor’s of Commerce degree.

She is an active member of the community. Orzala has served on the board of 100 Women Who Care, and is a member of the Ajax Pickering Board of Trade.  She has mentored young entrepreneurs at the BACD (Business Advisory Centre of Durham). Currently, Orzala is a mentor with Futurpreneur Canada.  

April 14 – Website Makeover: 3 Critical Elements for a Client-Attracting WebsiteYour website is your most expensive marketing asset! It’s job is to generate
leads and sales! Is it? Or is it costing you clients? Participants will learn:

  • Critical elements you can change immediately on your website to increase it’s client attraction factor (even if you aren’t a techie)
  • The exact flow of your home page that engages your prospect to leave their email address so you can grow you email list
  • How to simplify your home page content for easier readability and increased time spent on that page
  • What to include in your website header and what to eliminate so that your
    website works to turn leads into warm prospects even while you sleep.

About the facilitator:

For 35 years, Diana Lidstone has been a business owner and worked globally
with small business owners who are tired of doing the ‘marketing hustle’.
An international speaker and best-selling author of ‘Shift into Rich: Navigate the 9 Roadblocks to small business success’. Diana is the creator of “The Marketing
Proficiency Effect.  If you’re ready to get more clients today from your marketing, you need Diana Lidstone’s Marketing Trifecta TM – a proven 3-step system that will have clients lining up to work with you! Diana can often be found walking her dog and drinking champagne (not at the same time)! Diana is also a member &  Ottawa President of CAPS, Canadian Association of Professional Speakers!

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